The Formation of Consumer Forgiveness-An Application of Structural Equation Model

碩士 === 國立臺灣大學 === 國際企業學研究所 === 103 === With the increasing competition in the current marketplace, considerable attention has been paid to the concept of customer relationships orientation, especially in the service industry. Because service failures are unavoidable, when service failures happen,...

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Bibliographic Details
Main Authors: Pei-Chen Lin, 林姵辰
Other Authors: Heng-Chiang Huang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/71911483340950511747