Comparison and Analysis on Customer Managementof Credit Card Issuing Banks in Taiwan
碩士 === 國立臺灣大學 === 商學研究所 === 103 === The concept of customer management has been popular for years, but most of the research is applying to finance. The main purpose of this research is using the concept of customer management to compare and analyze the marketing strategy of credit card issuing banks...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71040607574714116761 |