Own Branding and Manufacturing (OBM) Strategy for Unitedway Corporation

• Main Authors: Hsiao-Han Hsu, 徐小涵
• Other Authors: Carol Hsu
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/40386938465911990700

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 103 === Due to fierce competition and dramatic changes in the external business environment, many of the Taiwanese OEM and ODM companies that had enjoyed great successes in the past are now facing challenges in various aspects. Therefore, developing their Own Branding and Manufacturing (OBM) business has become one of the strategic options for companies that are seeking for opportunity to increase their business value. This thesis will take the Unitedway Corporation, a houseware and giftware company as an example to examine the challenges that many of the OEM/ODM companies are facing, and discuss about developing the OBM strategies by taking the most of the companies’ current OEM/ODM advantages.