Visitors’ Travel Motivation, Brand Knowledge and Behavioral Intentions – a Case study of Balloon Festival
碩士 === 國立臺東大學 === 文化資源與休閒產業學系 === 103 === The purpose of this study is to explore the relationships between travel motivation, brand knowledge and behavioral intention of visitors participated in balloon festival in Taitung and Hualien. Subjects of the study were drawn through convenience sampling....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v6sxjg |