The Influence of Ginseng Tonic Drink's Brand Image and Involvement on Purchase Intention: Sales promotion as a moderator
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 103 === With rising demand and a growing sense of a healthy conscious, we are seeing an uptrend of healthy foods enter the market these recent years. In terms of effectiveness and convenience, consumers nowadays are seeking alternative nutritional supplements, whic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u3ws37 |