The Influence of Mass Luxury Value on Brand Image – A Case Study of High-end Smartphone
碩士 === 國立臺北大學 === 資訊管理研究所 === 103 === Mass luxury goods were the products and services are priced at or near the top of their category and represent a considerable premium compared with conventional offerings. However, they remain affordable to middle-market consumers. These products and services...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4efucy |