A study of negativity bias effect of usefulness of word of mouth based on sentiment analysis of actual online customer reviews
碩士 === 國立臺北大學 === 資訊管理研究所 === 103 === Negativity bias, a kind of psychology effect, which indicates people perceived more influence in negative reviews than positive reviews in eWOM field. This Empirical research collect 88,250 online customer reviews in Amazon.com to conduct an OLS regression analy...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74df9c |