Analysis of Consumer Purchase Intention on Smart-scooter --An Application of Structural Equation Model

碩士 === 國立臺北大學 === 統計學系 === 103 === The purpose of this study is to construct a model of consumer purchase intention on smart-scooter. This study adopted consumer behavior theory as the research framework, and focused on product design and promotion strategy to explore a suitable new product adoption...

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Bibliographic Details
Main Authors: Zhang, Yao-kun, 張耀坤
Other Authors: Esher Hsu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/5ms9dg