The influence of green wash on the green reputation: The mediation effects of green satisfaction and green perceived value
碩士 === 國立臺北大學 === 企業管理學系 === 103 === This paper explores the influence of greenwash on green reputation and discussing the mediation roles of green satisfaction and green perceived value. The results show that greenwash is negatively affected green reputation. Therefore, this study suggests that com...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/aw79sb |