A Research of the Relationship between Cruise Train Customer’s Experience Quality, Satisfaction and Loyalty Intention
碩士 === 國立臺北大學 === 企業管理學系 === 103 === The purpose of this study aims to investigate passengers’ tourism experience quality, and find the relationship among satisfaction, loyalty intention and word-of-mouth behavior base on Customer Experience’s Quality (EXQ), while discussions brand image whether a m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31639991447288661242 |