Utilizing Seasonal Differentials of Mattress & Bedding Products for Constructing Regional Marketing Mix Strategies–An Application of Time Series Decomposition Model
碩士 === 國立臺北大學 === 企業管理學系 === 103 === The purpose of this study is to adopt the time series decomposition method for the building up of innovative differentiated regional marketing mix strategies. A mattress&beddings company is used for the study. Monthly data ranging from 2011/01 to 2013/12 of 3...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/da56my |