The Impact of Negative Factors on Performance of Supply Chain Relationship Marketing

碩士 === 國立臺北大學 === 企業管理學系 === 103 === The concern of relationship marketing between firms and customers or firms and firms become the primary assets of the companies. The critical network between business and business (B2B), it brings the mutual benefits in interactive process. The firms in suppl...

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Bibliographic Details
Main Authors: Wu, Yi-Chen, 吳宜臻
Other Authors: Chang, Hui-Chen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/94813651492713743271