Going Ethical to be Seen - Status, Identity Signaling, and Prosocial Behavior
碩士 === 國立臺北大學 === 企業管理學系 === 103 === Ethical consumption has become a trend in the market. Reason why ethical product attract people and product identity relevancy and price influence people’s decision remain unclear. This paper explore the relationship between people’s status motive, identity relev...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56312071653700955493 |