Marketing Strategy Research:Direct Selling Industry of Children Publication

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 103 === Among the marketing channels of the children’s publishing industry in Taiwan, there have been 70% of the publications being marketed through the direct selling channel, which is an enormously high output value. The operators of the directing selling channel...

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Bibliographic Details
Main Authors: Wang-Ching Li, 李婉清
Other Authors: Yen-Tan Lin
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/73078609569381232327