Study on Consumers’ Lifestyle Aesthetic, the Case of Eslite Stationery Specialty Store in Taipei

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 103 === Even though technology improves year by year, stationery industries still take a big part in human’s society. To enhance the purchase intention, some stationery stores change the normal ways of selling or promoting stationery goods by only focus on the func...

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Bibliographic Details
Main Authors: Yi-Ru Chen, 陳怡如
Other Authors: Yung-Teen Chiu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/91077617650664228396