A Study of Message Design Principles in the Analysis of Taipei Metro Commercials

碩士 === 國立臺北教育大學 === 教育傳播與科技研究所 === 103 === City often launches TV commercials for promotion, other than attracting visitors, it can create the unique image, and the convenient public transportation is a must for the promotion of metropolitan area. Therefore, Taipei Metro produced two commercial fil...

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Bibliographic Details
Main Authors: Ya-Wen Cheng, 鄭雅文
Other Authors: Tzong-Wei Li
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/94065225025056422580