Research on Factors Affecting Cross-Border Online Shopping Behaviors---The Case of Chinese People Across Taiwan Strait

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 103 === The e-commerce industry in China is currently growing in its full swing. As a result, enormous business opportunities from cross-border shopping through Taiwan Strait are gradually forming. Having said that, only 20% of the e-commerce platforms in Taiwan are en...

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Bibliographic Details
Main Authors: Lee, Ting-Fang, 李定芳
Other Authors: Chen, Shiou-Yu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/06203704465056871325