A Study of Mega Sports Trade Shows – The Perspective of Exhibitors

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 103 === This study aimed to explore the relationships among exhibitors’ motivation, satisfaction, and re-attend intention for the mega sports trade shows. The study was done with 310 valid questionnaires completed by exhibitors of the 2015 Taipei International Sp...

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Bibliographic Details
Main Authors: Tai, Chang-Hsuan, 戴萇萱
Other Authors: Chen, Mei-Yen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/q9b37s