Brand-shaping Ambassadors - a Study of Promoting Alcohol Girls' Training
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 103 === In recent years, Taiwan's alcohol market is buoyant. How to stimulate consumption and expand markets are a major issues for the alcohol business. The young and beautiful female, who are called "Promotion Girls", selling alcohols in restaura...
Main Authors: | Ho Hsin-Tzu, 何心慈 |
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Other Authors: | Lin, Mei-Chun |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/43976894915005368925 |
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