Brand-shaping Ambassadors - a Study of Promoting Alcohol Girls' Training

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 103 === In recent years, Taiwan's alcohol market is buoyant. How to stimulate consumption and expand markets are a major issues for the alcohol business. The young and beautiful female, who are called "Promotion Girls", selling alcohols in restaura...

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Bibliographic Details
Main Authors: Ho Hsin-Tzu, 何心慈
Other Authors: Lin, Mei-Chun
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/43976894915005368925