Taiwan domestic and foreign film audience into acceptance of goods - A Case Study of Ming Chuan University School of Communication
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 103 === The use of product placement in the film has become one of the marketing brand manufacturers using the most common approach in recent years, many foreign movies, brand manufacturers at the weight of the budget under the foot, will own brand placement in movies...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/5s29ar |