How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods

How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods

碩士 === 國立臺灣師範大學 === 管理研究所 === 103

Bibliographic Details
Main Author: 蘇柏諺
Other Authors: 蕭中強
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/kx76jd
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spelling ndltd-TW-103NTNU54570102019-05-15T22:00:19Z http://ndltd.ncl.edu.tw/handle/kx76jd How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods 專家代言人與藝人代言人進行同領域多項產品代言對消費者產生偏誤修正之影響-以運動領域專業代言人為例 蘇柏諺 碩士 國立臺灣師範大學 管理研究所 103 蕭中強 學位論文 ; thesis 55 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立臺灣師範大學 === 管理研究所 === 103
author2 蕭中強
author_facet 蕭中強
蘇柏諺
author 蘇柏諺
spellingShingle 蘇柏諺
How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods
author_sort 蘇柏諺
title How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods
title_short How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods
title_full How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods
title_fullStr How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods
title_full_unstemmed How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods
title_sort how may endorser expertise moderate consumers' correction for source bias when highly related products are endorsed by the same source-the study of expert endorsement in sport goods
url http://ndltd.ncl.edu.tw/handle/kx76jd
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