How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods
碩士 === 國立臺灣師範大學 === 管理研究所 === 103
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/kx76jd |