How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods

How May Endorser Expertise Moderate Consumers' Correction for Source Bias When Highly Related Products Are Endorsed by The Same Source-The Study of Expert Endorsement in Sport Goods

碩士 === 國立臺灣師範大學 === 管理研究所 === 103

Bibliographic Details
Main Author: 蘇柏諺
Other Authors: 蕭中強
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/kx76jd
Description
Summary:碩士 === 國立臺灣師範大學 === 管理研究所 === 103

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