The research of the social marketing mode of the Artists and Cultural Sector: Take movement against KuoKuang petrochemical industry as examples
碩士 === 國立臺灣師範大學 === 社會教育學系 === 103 === Kotler, Roberto &; Lee claimed that social marketing is a strategy that tackles social issues with a particular emphasis on behavior change. In other words, the social marketing theory is a kind of strategies aiming at realizing social change movement (soci...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/t23ka9 |