The Study of Relationship Marketing Strategies of Universities for “Selection, Acquisition, Retention and Extension” of Overseas Students

博士 === 國立臺南大學 === 教育學系教育經營與管理碩博士班 === 103 === To cope with the inevitable trend of globalization and internationalization, universities have included the enrollment of overseas students as one of the core contents. Furthermore, in face of domestic problems, such as declining birth rate and overinve...

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Bibliographic Details
Main Authors: LIANG, HSING-CHUAN, 梁杏絹
Other Authors: TING, HSUEH-CHIN
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/11358220707826212528