The Research of Social Media Marketing and Firm Performance—A Case Study of S Department Store

碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 103 === Today is an era full of social media which is indeed a great help for marketing. More and more companies explore opportunities existing on social media and then make efforts on social media. They also create a user friendly platform which can disseminatio...

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Bibliographic Details
Main Authors: Liao,Yi-Rou, 廖怡柔
Other Authors: Liu,Che-Hung
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/r33x7g