A Study of Marketing Strategy on a Global Brand: The Case Study of LEGO The Brick
碩士 === 國立清華大學 === 國際專業管理碩士班 === 103 === With the prevalence of high-technology, globali zation, and wide-spread of information, the competition becomes more furious t han ever. Many companies pay close attention on form excellent and unbeatable ma rketing strategies to survive and stay extraordinar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jnmnaf |