New Market Creation: An Institutional Work Perspective
博士 === 國立清華大學 === 科技管理研究所 === 103 === Drawing on the concept of institutional work, this study examines how strategic actors overcome institutional barriers to create new markets. The research setting is the creation of tablets, whereas the method used is a qualitative one. Three types of institutio...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/u39frr |