Exploring O2O Behavioral Intention based on the Decomposed Theory of Planned Behavior and Technology Readiness
碩士 === 國立臺北商業大學 === 商學研究所 === 103 === Along with the flourish of E-commerce, mobile devices are more popular as well as the internet. The applications of online platform are becoming more and more diversification and the business model of companies are gradually focused on multi-channel marketing. T...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47582454793970763808 |