The Key Influence of Mental Imagery on Consumer Purchasing Decisions: The Antecedents and Effects of Mental Simulation
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 103 === Advertising is now ubiquitous. Advertisements exert a key influence on the purchasing decisions of most consumers. Marketers thus use various types of advertising to communicate product benefits and enhance consumer product attitudes and purchase intentions. T...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8wq4h2 |