The Research of the Brand Development in the Cultural and Creative Industries-A Case Study of Cheerful Company

碩士 === 國立中山大學 === 兩岸高階主管經營管理碩士在職專班 === 103 === Although recently many Goverments put eyes on culture and innovative industries, the relevant studies are still not enough. Owing this background, we take this issue as the goal of this study. We expect to use the completed research structure to explore...

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Bibliographic Details
Main Authors: Po-an Hour, 侯柏安
Other Authors: Yih Jeng
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/5m2f2r