The Research of the Brand Development in the Cultural and Creative Industries-A Case Study of Cheerful Company
碩士 === 國立中山大學 === 兩岸高階主管經營管理碩士在職專班 === 103 === Although recently many Goverments put eyes on culture and innovative industries, the relevant studies are still not enough. Owing this background, we take this issue as the goal of this study. We expect to use the completed research structure to explore...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/5m2f2r |