IT - enabled Marketing Target Customers Innovation:A CHT Case Study

碩士 === 國立中山大學 === 高階經營碩士班 === 103 === After the government has allowed privatized telecom companies to operate in Taiwan, Telecom industry has gradually become a red ocean battleground. Due to the fact that the customer base is limited (the max number of customers is basically the whole human popul...

Full description

Bibliographic Details
Main Authors: Kang-Chun Wu, 吳康君
Other Authors: Jen-Her We
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/jx537m