Exploring the Impacts of Promotion Activities in Mobile Game

碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === Smartphone, as we as mobile games running on it, is getting popular as the highly deveopment of mobile technilogies. Highly competitive market drives game developers to conduct various promotion activities to attract new customers and increase revenue. However...

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Bibliographic Details
Main Authors: CHIH-KAI TIEN, 田志凱
Other Authors: Shih-Chieh Hsu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/69h2cn