Exploring the Impacts of Promotion Activities in Mobile Game
碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === Smartphone, as we as mobile games running on it, is getting popular as the highly deveopment of mobile technilogies. Highly competitive market drives game developers to conduct various promotion activities to attract new customers and increase revenue. However...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/69h2cn |