Investigate the Impact of Brand Attachment and Habit on the Mobile Shopping Intention
碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === With the rise of the popularity rate of mobile devices and wireless surfing, mobile commerce market become more and more popular. Recognizing this enormous potential, some brands that are not started with m-commerce begin to develop m-commerce services. This s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qqam63 |