A Study of Brand Revitalization and Business Model :A Case Study
碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === Brand revitalization is a long-term brand management process, it must regularly examine whether there has been an aging brand happen. This study was to explore the way through the document, the brand aging is defined as: when the brand has high brand awareness...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vx466c |