A Study on Internet Marketing Strategy of an Online Women’s Apparel Brand ‘INMAN’
碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === In recent years, online shopping market is developing rapidly in China. A fully new brand concept has emerged during its development - original brands online. They build up from E-commerce, sell things on internet platform and obtain strong endorsement from co...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2gfx7n |