A Study on Consumer’s Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime.
碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === Since the rise of the Internet and social media, the Word-of-Mouth marketing has different features. Consumers not only transmit the Word-of-Mouth but also dependent on the Word-of-Mouth to make behavioral decisions. It is greater impact in catering industry....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32720219307457311243 |