Influence of Brand Image and Cause-brand Alliance Fit on Brand Equity - A Case of Uniqlo
碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === ‘Fast Fashion’ has been swept across the apparel industry in the recent years. It has combined the newest styles into costume designing with rapid production and high efficiency distribution. Nevertheless, with the popularity of clothing, some issues have appe...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2u8b6d |