The New Weapon for Marketing Communication：Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types
碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === In recent years, people’s lives were bound up with smart mobile devices. We can easily observe similar scenes appearing in daily life ─ office workers sitting on the MRT and bus open news APPs, constantly slipping the screen to read importantly instant news; c...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/588vqn |