With Women’s Hands：Effects of Mental Simulation and Social Comparison Mechanisms in Print Advertising
碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === What kind of advertisements can break the siege and capture the hearts of customers in the competitive markets？ Previous studies indicate if customers can imagine interacting with the product in their mind, their purchase intentions towards the product will in...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7433u2 |