Large-screen Smart Phone for the Brand Image, Experiential Marketing, Experience Value, Research of Associate Price and Purchase Intention
碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班 === 103 === According to a recent market research report related to observe the smartphone screen size becoming more and bigger, has begun to erode the tablet market area, it represents "big-screen smart phone" in the market really has the potential busines...
Main Authors: | Chen,Bo-Wei, 陳柏瑋 |
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Other Authors: | Lin,Yong-shun |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/68305576407705668000 |
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