Large-screen Smart Phone for the Brand Image, Experiential Marketing, Experience Value, Research of Associate Price and Purchase Intention

碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班 === 103 === According to a recent market research report related to observe the smartphone screen size becoming more and bigger, has begun to erode the tablet market area, it represents "big-screen smart phone" in the market really has the potential busines...

Full description

Bibliographic Details
Main Authors: Chen,Bo-Wei, 陳柏瑋
Other Authors: Lin,Yong-shun
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/68305576407705668000