Brand Image and Sales Charisma Impact on the Willingness of Buyers - with Fubon Insurance Company as an Example

碩士 === 國立屏東大學 === 國際貿易學系碩士班 === 103 === Bank the insurance industry in Taiwan was originated in 1988, as banking and insurance operations in Europe and America are quite successful. In European countries, bankers and insurers are also attached great importance to this part. The bankers and insurance...

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Bibliographic Details
Main Authors: CHANG, CHIA-JUNG, 張嘉容
Other Authors: WANG, TE-PENG
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/gdy6xc