The Influence of Leadership Brand on Brand Loyalty-The Examples of Four Local Companies

碩士 === 國立屏東大學 === 國際貿易學系碩士班 === 103 === Leadership is one of the key point for company organization operating management. Companies not only using leadership to manage the brand, but also combine the brand and leadership together. Companies to build "Leadership Brand" makes the company...

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Bibliographic Details
Main Authors: Feng, Yi-Wei, 馮奕威
Other Authors: Wang, Te-Peng
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/5m5t72