Impact of Advertising Appeals to Brand Loyalty – The Example of Smart Phone Brand

碩士 === 國立屏東大學 === 國際貿易學系碩士班 === 103 === In recent years, many smart phone agencies have tended to use rational and emotional advertising strategies. Therefore, exploring the kinds of advertising strategies that can best influence consumer decisions or choices has become a critical research issue. In...

Full description

Bibliographic Details
Main Authors:	Lin, Yu-Chueh, 林羽珏
Other Authors:	Wang, Te-Peng
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/czmes7

Similar Items

The Influence of Advertising Attitude on Brand Loyalty-The Example of Smart Phone Brand
by: HU, WEI-JHEN, et al.
Published: (2014)

An Influence of Brand Community Identification and Community Engagement on Brand Loyalty –The example of Smart Phone
by: 林尚賢
Published: (2013)

The Study of Brand Experience, Brand Identity and Brand Loyalty for Smart Phone Users
by: Jia-Shan Lin, et al.
Published: (2014)

Relationship of advertising appeals, corporate reputation and brand advocacy: The mediation role of brand loyalty
by: Asif Mahmood, et al.
Published: (2020-06-01)

The Influence of Brand Image on Brand Loyalty of Smart Phone Consumers
by: Huang, Tzu-Jung, et al.
Published: (2014)

A study on the impact of brand tribalism and brand identification on brand loyalty – based on the case of smart phone brands
by: Ching-Yun, Chang, et al.
Published: (2014)

The Relationships among Brand Image, Brand Love, and Brand Loyalty –An example of iPhone
by: Ming-Yu Chen, et al.
Published: (2013)

The Impact of Brand Concept-Image and Advertising Appeal on Advertising Effectiveness
by: Liao Jung Wen, et al.
Published: (1999)

Brand Story as Advertising Appeal on Enhancing Brand Personality and Brand Relationship
by: Hsin-Yi Chang, et al.
Published: (2007)

The Impact of Brand Commitment on Brand Loyalty within Cellular Phone Industry
by: Pei-Yu Ku, et al.
Published: (2007)

The Impact of Brand Trust and Brand Attachment on Brand Strength-The Moderating Role of Cognitive Style and Advertising Appeals
by: Chen yun-shiuan, et al.
Published: (2012)

Study of brand relationships, brand image, reputation and brand loyalty – using mobile phone as an example
by: Wei-Li Chen, et al.
Published: (2012)

Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration
by: Ming-Hsuan Tung, et al.
Published: (2011)

The Influence of Consumer Animosity and Brand Loyalty on Purchase Decision: Take Brands of Mobile Phones and Cars for Example
by: LIN, YI-MIN, et al.
Published: (2018)

The Influences of Advertising Appeal, Brand Image, and Brand Recognition on Consumer Purchasing Intention
by: Yu-Ching Lian, et al.
Published: (2006)

A Study On The Relationship Among Advertising Appeal, Brand Awareness, Brand Associations, and Brand Response－Using Takeout Coffee as an Example
by: Zeng Ciou Yun, et al.
Published: (2011)

The influence of advertising appeal, product involvement and brand awareness on the advertising effect
by: Yu, Wen-Xian, et al.
Published: (2004)

A study on impact of word of mouth on customer satisfaction, brand trust and brand loyalty - based on the case of smart phone
by: Jian Zhang Shen, et al.
Published: (2015)

The Process to the Customers' Loyalty in Smart Phone Market:Brand Experience Perspective
by: Yeh, Yiheng, et al.
Published: (2011)

A Study on the Impact of Brand Image, Brand Relationship Quality and Customer Perceived Value to Customer Satisfaction and Brand Loyalty- In the Case of HTC Brand Smart Phones
by: Hsiu-ChinTseng, et al.
Published: (2010)

The Relationships Among Brand Experience, Brand Resonance and Brand Loyalty in Experiential Marketing: Evidence from Smart phone in Taiwan
by: Shieh Hwai-Shuh, et al.
Published: (2017-04-01)

Exploring the Impact Factors of Using Smart-Phone by Technology Acceptance Model, Innovation Diffusion Theory and Brand Loyalty
by: An-Tai Lin, et al.
Published: (2010)

A Study on the Relationships among Brand Story, Brand Image, and Brand Loyalty- An　Example of iPhone Customers
by: Tu, Te-Rong, et al.
Published: (2017)

THE IMPACT OF MESSAGE FRAMING WITH ADVERTISING APPEALS ON CONSUMER ATTITUDES AND BRAND CHOICE
by: Rawal, Monika
Published: (2019)

Brand Awareness, Advertising Appeals, Advertising Models and Self Monitoring on the effectiveness of Advertising
by: Wang, An-Chi, et al.
Published: (1998)

The Influence of Female Character Image and Advertising Appeals in Jewelry Brand Image Advertising on Consumer’s Brand Preference
by: Hung, Ting-Hsuan, et al.
Published: (2016)

Interrelation Between Brand Image, Relationship, and Brand Loyalty – An Example of Cell Phone Market in Taiwan
by: Geng-Hao Lee, et al.
Published: (2009)

The Effects of Country Image On Brand Image, Brand Preference and Purchase Intention-The case of Smart Phone
by: Hsaio-YuHuang, et al.
Published: (2015)

A Study on the Relationships among Product Involvement、Brand Equity、Emotional Advertising Appeals and Purchase Intention─Taking the Cellular Phone as example
by: Huang Shou Tsung, et al.
Published: (2004)

A Study on Effect of Antecedents and Consequences of Brand Love- The Example of Smart Phone Brand
by: wei gi chen, et al.
Published: (104)

Building Customer-based Brand Equity by Brand Identity Factors Honeycomb Model, taking Smart Phone as an example
by: Shih-Ping Lin, et al.
Published: (2010)

The Relationships among Customer Satisfaction, Brand Trust, Brand Love and Band Loyalty : An Empirical Study of Smart Phone
by: SHUO-PU CHIEN, et al.
Published: (2014)

The Impacts of Self-Brand Congruence on Brand Loyalty: A Study on Cellular Phone Users
by: Can Deniz Koksal, et al.
Published: (2012-07-01)

The Impact of Green Advertising Appeal, Brand Benefits, Advertising Involvement and Regulatory Focus on Purchase Intention
by: Wei-LingChang, et al.
Published: (2016)

A Study on the Brand Identity and Customer Loyalty- iPhone as an Example
by: Ting-Wei Chu, et al.
Published: (2011)

A Casual Relationship Among Advertising Appeal, Brand Trust and Purchase Intentions：The Case of Mobil Phone Industry
by: Pei-Ling Shen, et al.
Published: (2004)

Brand Image and Purchase Intention: The mediator of Brand Loyalty and Online Advertising
by: Hsing-Yu Chen, et al.
Published: (2015)

PEMBENTUKAN BRAND LOYALTY MELALUI REBRANDING DAN RATIONAL APPEALS
by: Dewi Zahrotul Munifa Dila
Published: (2017-07-01)

THE RELATIONSHIP OF BRAND COMMUNICATION, BRAND IMAGE, AND BRAND TRUST TO BRAND LOYALTY OF SAMSUNG CELLULAR PHONE PRODUCT
by: Lenggono A., et al.
Published: (2019-04-01)

Study on the Impact of Brand Awareness and Brand Image on Brand Loyalty for Customers- Take Sinon as an Example
by: Chen,Yu-Nong, et al.
Published: (2013)

Cannot write session to /tmp/vufind_sessions/sess_ailg6ld0n231urjntullnl34ab