Impact of Advertising Appeals to Brand Loyalty – The Example of Smart Phone Brand
碩士 === 國立屏東大學 === 國際貿易學系碩士班 === 103 === In recent years, many smart phone agencies have tended to use rational and emotional advertising strategies. Therefore, exploring the kinds of advertising strategies that can best influence consumer decisions or choices has become a critical research issue. In...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/czmes7 |