| Summary: | 碩士 === 國立屏東大學 === 企業管理學系碩士班 === 103 === Along with the upcoming era of aging, Taiwan's medical industry is gradually facing a large-scale operation trend. In order to increase patients’ medical willingness, medical institutions and hospitals not only have to strengthen their competitiveness and diversities, but also ought to improve patient medical-care satisfaction. For fulfilling the social responsibility, the primary goal of an eminent medical service must be focus on patient needs and alleviate their sufferings. However many existing cognitive gaps on medical services often cause various medical disputes between patients and medical institutions. Hence the contemporary accreditation regimes aim at medical service quality for objective and comprehensive assessments, shorten the cognitive distances through good communication and look forward to reaching a positive balance between ‘give’ and ‘take’.
In this cross-sectional research, the research group has distributed questionnaires in one regional teaching hospital in Pintung County; there are 320 questionnaires dispatched to outpatients, 217 valid samples retrieved and 67.8 % of recovery rate. Moreover the collected data have been conducted a series analyses, including descriptive analysis, correlation analysis, ANOVA, and regression analysis in order to further examine the hypothesis of this study.
From 217 valid data of this study, the majority has been categorized as female, married, college education, aged 31 to 40, service career, NT$30001-50000 of monthly average household income. Most of this population spend less than 30 minutes on transportation and choose morning outpatient medical department with on-site registration; the number of yearly medical treatments are between 4 to 6 times. ‘Short distance’, ‘acquaintance recommendation’, and ‘transportation facilitation’ are the top 3 reasons for patients to choose an interested hospital. Most of the loyal patients are from the neighboring villages with a distance of less than 30 minutes. In addition, this research outcome revealed that medical service quality is the key factor and could affect patient satisfaction and loyalty directly.
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