The study of paddle brand image to purchase intention for table tennis club participants in Kaohsiung

碩士 === 國立高雄師範大學 === 體育學系 === 103 === The study of paddle brand image to purchase intention for table tennis club participants in Kaohsiung Abstract The purpose of this study was to explore how paddle brand images affect purchase intention for the table tennis club participants in Kaohsiung and disc...

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Bibliographic Details
Main Authors: Hsieh Wei-lin, 謝濰璘
Other Authors: Huang Mei-jen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/62537645583242502053