The study of swimsuit brand image and preference of consumers in Kaohsiung

碩士 === 國立高雄師範大學 === 體育學系 === 103 === Abstract This purpose of this study was to find out the current swimsuit brand image and brand preferences of consumers in Kaohsiung area, to explore the differences of consumers of various backgrounds in swimsuit brand image and brand preferences, and to analyze...

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Bibliographic Details
Main Authors: Pan Yi-ju, 潘臆如
Other Authors: Huang Mej-jen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/zz929j